Publisher Case Studies

We’re changing the way community newspapers and local advertisers do business

Whether you are a publisher or general manager of a shopper, a weekly or monthly newspaper, your goal is to provide quality local information for readers and a terrific advertising medium for local business owners.

Garry DeYoung
Advertising Manager

The Challenge:  As one of the largest publishers of community newspapers in the northeast, North Jersey Media Group (NJMG) has spent the last few years trying to implement programs that will help its publishers generate new online revenue streams.

With 45 community newspaper publications and a circulation of over 650,000, NJMG reaches over 100,000 local businesses and millions of readers throughout northern New Jersey each week.  The company recognized that it had the opportunity to be the leading online advertising solutions provider for local businesses in its markets and saw huge recurring revenue potential in doing so.  The key was to find a system that would help its publishers improve their print operations while providing integrated online advertising tools that would engage their local advertisers on the Internet.

Chagrin Valley Times
Carole Vigliotti
General Manager

The Challenge:  Develop the right online strategy using the right technology solution that would best accommodate the newspaper’s staff, readers and local advertisers over the long haul.

Carole Vigliotti, General Manager of the Chagrin Valley Times, Solon Times and The Geauga Times Courier, knows the community newspaper business and recognizes the industry landscape is changing.  Realizing the Internet presented significant opportunity for her papers, Carole set out to implement an online strategy that would benefit her company, staff and customers and see as little resistance as possible.  But how does Chagrin Valley Times continue to serve its loyal base of subscribers, while also catering to the new demographic of Internet users, and provide local advertisers with the best services and exposure possible in both print and online?  How does the paper’s sales staff provide better service to customers and save time doing their jobs each day?

Franklin Shopper
Rick Heckman
General Manager

The Challenge: Generate new revenue by making a fiscally responsible and profitable investment in new technology.

The Franklin Shopper is a weekly print publication in rural Pennsylvania whose management team is known for its commitment to strong fiscal discipline. General manager Rick Heckman is very proud of the company’s financial discipline, which he and the paper’s publisher/owner, Margaret Booth-Ehle, have come to live by. According to Mr. Heckman, "We review the financials every single week and we know exactly what comes in and what goes out".
The challenge was to implement new technology that would help generate revenue by providing additional value to local advertisers, while representing a fiscally responsible and profitable investment.

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