About Coolerads Newspaper Tools

At Coolerads, proprietary technology powers a host of services we offer the community newspaper industry, their advertisers and consumers. Publishers use our robust tools to run their marketing and advertising business more efficiently and build online communities and increase profits. Here’s how:

Coolerads – for National Classified Ads

Give your advertisers national exposure with Cooler Ads. At www.coolerads.com, you will find a powerful web-based application that rolls interactive classified advertising, local search and social networking into one platform. Get started today.

Newspaper Website Platform

Designed especially for community newspaper publishers, the Coolerads website platform helps you build an online presence with news, events, classifieds and other local content.

With our easy to use administrative console, you can manage an unlimited amount of content on your newspaper’s website in only minutes per day. We do the initial set up for you, provide you with training and you are off and running.

You can create new web pages as easily as you create pages in your paper, and adding content like news and events is a breeze. Upload your classifieds each week and get those display ads online, providing your advertisers with additional exposure. Your consistent efforts to deliver a high quality web presence will increase the value of your newspaper and improve results for your advertisers, which leads to more revenue for your company. Contact us to learn more.

Display Ad Archiving

Display ad archiving is Coolerads’s “killer app” for newspapers that want archive display ads and provide anytime access for their readers and advertisers. With our web-based application, you can upload all your ads each week, making them visible and searchable on your website. By increasing the ad exposure, you will increase ad value and provide an added service for local business advertisers. Plus, each of your advertisers will be able to access an entire history of ads from the administration console.

When you implement display ad archiving, you’ll improve the ad sales process, strengthen advertiser relationships and generates revenue.

Website and Online Marketing Tools for Your Advertisers

Now you can engage small businesses with online advertising and marketing tools. With the Coolerads platform, each advertiser has access to our administrative console with a secure user name and password. Through the console, your advertisers can view proofs, communicate with sales associates and see archived display ads. If they choose to take advantage of the advanced online marketing tools, they can manage a complete website for their business. Once business owners or managers begin using the advertising tools, they become engaged, committed customers. Your paper becomes the online marketing and technology expert for local businesses. Contact us today.