In todays market economy the way an organisation is perceived online effects it financial position. As the old saying goes perception is reality. People buy with their eyes when online. They see the corporate identity that is offered to them via the business as a tool to qualify the professionalism of the organisation and also gage how big and important the organisation is at the same time. Many organisations spend millions of dollars on Advertising agency that create the brands that we see around the big part of town and online.
One great example of this in action are many of the big banking institutes who provide business loans in Australia they tend to allocate large budgets to their corporate identity. In particular their website that acts as a central pillar of their business out reach strategies. Setting up a cool looking website that is responsive and that works on a large variety of mobile devices is paramount to the acquiring of new customers. Also websites these days need to run really fast due to the small window of opportunity businesses have to capture the prospects attention.
Very few businesses get their website presence right, however the ones that do are destined to gain from the spoils that the internet provides access too.